X Terminates European Commission Ad Account After Fine

X Terminates European Commission Ad Account After Fine

X European Commission

X European Commission
X Platform Regulatory Fine

X (formerly Twitter) has terminated the European Commission's advertising account just one day after the platform received a substantial fine of approximately $140 million from the regulatory body. Nikita Bier, X's head of product, accused the European Commission of exploiting a vulnerability in the Ad Composer system to artificially boost the reach of their post announcing the fine. According to Bier, the commission logged into their dormant ad account to take advantage of this exploit, posting a link that misled users into thinking it was a video. While Bier stated that the exploit has now been patched, X proceeded to revoke the European Commission's ability to purchase and track advertisements on the platform. This action comes despite X still needing to submit specific measures and an action plan to address the concerns that led to the fine, which was the first-ever penalty under the Digital Services Act. The European Commission had cited issues with X's verification system, lack of advertising transparency, and insufficient data provision for researchers. In response to the fine, X owner Elon Musk dismissed the regulatory action as 'bullshit' on the platform.

Why did X terminate the European Commission's advertising account?

X terminated the account after accusing the European Commission of exploiting a vulnerability in the Ad Composer system to artificially boost the reach of their post announcing a $140 million fine against the platform.

What was the European Commission's fine against X related to?

The fine, the first-ever under the Digital Services Act, was related to X having a deceptive system for verified accounts, lacking transparency with its advertising repository, and not providing effective data for researchers.

How did X's owner Elon Musk respond to the regulatory action?

Elon Musk dismissed the European Commission's fine and regulatory action as 'bullshit' in a post on the X platform.

Location: Raipur - C.G.

Category: Gadgets

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