Open Wireless Stereo (OWS) earbuds have crossed the 10 million unit shipment milestone, marking a 69% year-over-year increase according to Omdia's latest research. This growth helped offset a 4% decline in conventional True Wireless Stereo (TWS) shipments, which totaled 82 million units. Overall, global TWS market shipments reached 92.6 million units in the third quarter of 2025, representing only a modest 0.33% year-over-year growth. The data suggests a market pivot toward value creation through product differentiation rather than competing solely on technical specifications. OWS devices, which represent a non-in-ear alternative to traditional TWS earbuds, appear to be resonating with consumers seeking comfort and new form factors in wireless audio products.

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