Netflix Acquires Ready Player Me to Advance Avatar Technology in Gaming Strategy
Netflix has acquired Estonian startup Ready Player Me, a company specializing in cross-game avatar technology that allows players to use their digital personas across different games. This acquisition aligns with Netflix's evolving games strategy, which now focuses on approachable multiplayer titles and adaptations of its streaming content IP. Ready Player Me's approximately 20 employees will join Netflix's staff, though only one of the startup's four founders, CEO Timmu Tõke, will continue post-acquisition. The company's avatar technology uses AI to automatically redesign avatars for different games' art styles and fit assets to any avatar rig without manual work.
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