Morgan Stanley has increased its price target for Apple Inc. (NASDAQ:AAPL) to $315 from $305 while maintaining an Overweight rating on the stock. The revised target reflects what the firm describes as an unchanged 32x multiple on our new FY27 EPS of $9.83. This adjustment comes as analysts identify two key growth drivers for Apple: enhanced pricing power and artificial intelligence initiatives. Morgan Stanley's analysis suggests that Apple's strong ecosystem and brand loyalty allow the company to maintain premium pricing across its product lines, even in competitive markets. Additionally, the firm sees significant potential in Apple's AI strategy, which is increasingly integrated into hardware, software, and services. The positive outlook follows a period where Apple's stock performance has been closely watched as the company navigates regulatory challenges in various markets while exploring new growth avenues. Morgan Stanley's confidence in Apple's ability to deliver earnings growth despite macroeconomic uncertainties reflects the firm's view of Apple's resilient business model and diversified revenue streams. The raised price target positions Apple among the top AI stocks on the market's radar, highlighting the company's strategic positioning at the intersection of consumer technology and artificial intelligence.

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