PAR Technology Corporation has introduced Smart Passes a wallet-native loyalty solution that transforms Apple and Google Wallet into a real-time app-free loyalty channel. This innovative technology announced on December 11 2025 represents a significant advancement in customer engagement for businesses in the foodservice industry. As a leading foodservice technology provider PAR Technology aims to help businesses enhance their loyalty programs without requiring customers to download separate applications. The Smart Passes system integrates directly with existing mobile wallet platforms making it more convenient for consumers to participate in loyalty programs while reducing friction in the customer experience. This development comes as businesses increasingly seek innovative ways to maintain customer relationships and encourage repeat purchases in an increasingly competitive market. The wallet-native approach aligns with consumer preferences for using existing mobile applications rather than downloading new ones for each brand or service they use.

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