Mahindra and Mahindra (M&M) has established itself as the leader in India's diesel passenger vehicle market, currently selling approximately half of all diesel cars in the country. According to data from Equirus Research, the company's market share in the diesel segment has shown remarkable growth, increasing from 34% in 2022 to 53% in 2024, with projections indicating it will reach 56% by the end of this year. This dominance is primarily driven by the popularity of models like the XUV700 and Thar, which have resonated strongly with Indian consumers despite the global trend toward alternative fuels. M&M's success in the diesel segment highlights the continued relevance of this fuel type in the Indian automotive landscape, where factors such as long-distance driving needs and established fuel infrastructure maintain diesel's appeal for a significant portion of car buyers.

Category: Automotive, Indian Market